It was the opportunity to study for a Masters on the ‘History of Design’ which led Teleri Lloyd-Jones to the realms of design and ultimately a love of looking at the meanings of objects. She began working at Crafts Magazine in 2008 under the mentorship of editor Grant Gibson rising to Deputy Editor in 2010. Her aim was to leave the ‘self-conscious’ version of herself and to learn how to tell stories, ‘good stories’. She wrote a book about David Mellor for ACC Editions in 2009 and has written numerous articles on designers and craftspeople for the magazine. As well as writing articles Teleri has learnt the processes inherent in running a magazine including copyright, online editing and social media. Her aim is to ‘have the empathy to present someone else’s life in print and the intellect to communicate more complex theories to the casual reader’. Her aim would be to establish a career that ‘reads and writes the stories of British making from the individual to the industrial, historical to the contemporary.’